East Idaho Orthodontics Social Media Strategy & Content
In just one year, I’ve helped grow East Idaho Orthodontics’ Instagram presence from 400 to over 800 engaged followers—entirely through organic strategy. As the sole content creator and social media manager, I’ve led a complete refresh of the brand’s digital presence by combining market research, consistent content planning, and a creative approach to orthodontics.
Key Contributions:
Custom Hashtag Batches: Developed hashtag groups tailored to each content theme, helping increase discoverability and reach.
Content Calendars: Built and maintained monthly content calendars to ensure variety, consistency, and alignment with promotions and holidays.
Brand Refresh: Updated visual elements like color use, typography, and tone of voice to better reflect the office’s personality—modern, friendly, and trustworthy.
Market Research: Analyzed local competitors and national trends to identify what content styles and topics resonate most with patients and families.
Content Experimentation: Tested formats like Reels, before/after transformations, orthodontic “fun facts,” referral promotions, and meme-style posts to boost engagement.
Platform Management: Scheduled posts, tracked engagement, and adjusted strategy as needed to maintain growth.
Visual Content Includes:
Instagram Reels and Stories
Static posts with educational or humorous captions
Holiday and campaign graphics (ex: 4th of July, “Never Stop Smiling,” NASA wire facts)
Branded giveaways and event promotion graphics
Before & after transformation posts
Office personality and behind-the-scenes content
Tools Used:
Canva
Adobe Illustrator
Adobe Photoshop
Instagram Insights
Google Sheets (for calendar and tracking)
Results:
Doubled Instagram following in under 12 months
Increased engagement through video-first strategy
Created a cohesive, recognizable brand across all content types
Strengthened local visibility and community presence
